sábado, 28 de março de 2020

A Fresh-faced Warmaster Army

I finished the leather on the dwarves this week, man did that suck. There's just a bunch of tiny leather details everywhere. Anyway, the base-coat for the flesh is down now so it's that and the hair, plus decals and basing.

Warmaster Dwarves Warmaster Dwarf Command Warmaster Dwarf General

It's unlikely that I'll get to these before Fall In! but they're playable at least.

Warmaster Dwarf Artillery Warmaster Dwarf Butts Warmaster Dwarf Thunderer Hero Warmaster Dwarf Anvil of Doom (+2)

(270 MB) Download Hitman 4 Blood Money Highly Compressed For Pc

(270 MB) Download Hitman 4 Blood Money Highly Compressed For Pc


Screenshot



Hitman 4 Blood Money System Requirements

Following are the minimum system requirements of Hitman 4 Blood Money.
  1. Operating  system: Windows XP, Vista, Windows 7, Windows 8 and 8.1
  2. Processor: Core 2 Duo
  3. Setup Size: 270 MB
  4. Ram: 1GB
  5. Hard disk space: 5 GB







Hiring: Audio Lead / Sound Designer



Title: Audio Lead / Sound Designer
Focus: Creating and implementing sounds, managing audio content
Type: Full-time, permanent
Last day to apply: Monday 15th of April 2019 /CLOSED
Location: Malmö, Sweden (Doing remote work from EU/EEA countries welcome)

You remember it: a faint rustle in your periphery, dragging footsteps around the corner, a raspy breath. You still break in cold sweat when you hear that high-pitched screech that means a monster is near. All the iconic soundscapes that make Frictional games what they are.

We are now looking for an experienced audio designer to work in-house and continue this tradition of keeping a new generation of gamers on their toes with lovingly designed, eerie and memorable soundscapes.


What will you work on?

We are quite a small team, but we consider that our selling point. As a sound designer you will get to work on everything from small effects to the overall mood of the project. This means your contribution will greatly influence how the final game sounds, feels and evokes emotions.

Here are some of the things you will be working on:
  • Collaborating with designers to create soundscapes, taking both artistic and gameplay aspects into account.
  • Being a part of designing the overall mood of the game.
  • Creating some of sounds used for our monsters, machines and other otherworldly noises using libraries, or from scratch if possible.
  • Creating sound effects timed with specific events and animations.
  • Refining events by working with both our map editor and scripting tools.
  • Researching various technical features needed to achieve certain effects.
  • Handling the music, either by creating it or working with a musician.
  • All in all, helping the game world come to life.

We also encourage working outside of your area of expertise, and always learning new things. The more areas of development you are willing and able to  take part in, the better! For example you are encouraged to participate in our fortnightly testing and leave feedback on other aspects of the game.


What are we looking for?

You have to be a European (EU/EEA) resident to apply.

The person we're looking for is creative, driven and self-sufficient. With a remote team such as ours, the ability to organise your own work is a fundamental skill.

We have recently set up a central hub in Malmö, Sweden, and will help you move to our seaside city if it suits your situation.

Here are some essentials we require:
  • Hardware and equipment to work with.
  • We don't expect you to have a fully equipped home studio, but enough to work on most of the sounds. Additional equipment can be provided if needed, but it is important that you have the hardware needed to start working.
  • At least one year of experience in audio production for games.
  • Good understanding of sound and music, and how they affect the player experience.
  • Ability to challenge yourself, make bold creative decisions, and try non-conventional things.
  • A critical approach to your work, with the ability to take a step back and reflect.
  • A strive for structure, efficiency, and clarity.
  • Strong self-drive and ability to organise your own work.
  • Interest in and ability to do research for interesting sound and music solutions.
  • Love for working on a variety of tasks.
  • Fluency in English.
And here are some more techie skills:
  • Familiarity with FMod or Wwise.
  • Basic knowledge in programming.
  • Basic knowledge of creating maps in a level editor.
If you want to impress us:
  • Love for horror, sci-fi, and narrative games.
  • A major role in completing at least one game.
  • Experience in level design.
  • Strong game design skills.

What do we offer?

We make games, because that's what we love. But we know there are other things we love, like playing games, taking part in sports, or spending time with our families. We believe a healthy balance between work and life reflects positively on your work, which is why we don't encourage crunch.

We also offer:
  • Flexible working hours.
  • Opportunities to influence your workflow.
  • Variety in your work tasks, and ability to influence your workload.
  • Participation in our internal game Show & Tell sessions, so you'll have input into all aspects of the game.
  • Social security and holidays that are up to the Swedish standards.
  • An inclusive and respectful work environment.
  • An office in central Malmö you can use as much as you please.
  • Fun workmates, game and movie nights, and other outings!

Apply!

If all of the above piqued your interest, we would love to hear from you! Send us your application 15th of April the latest - but the sooner, the better!

Please attach your:
  • Cover Letter 
    • Why should we hire YOU?
  • CV
  • Link to your portfolio site
  • Link to a video reel demonstrating sound design abilities
  • A document describing a game soundscape you have worked on. Please write about the following:
    • What you worked on.
    • What you were going for with the design.
    • What went well in the project and what you would prefer to change in retrospect.
Please note that we require all the attachments to consider you.

Send your application to apply@frictionalgames.com!




Wonder how we hire? Read our blog on How we hire at Frictional Games.
What kind of application are we looking for? Read our blog on Writing the best application for a Frictional Games job.

Want to know how sounds were made in the days of Amnesia: The Dark Descent? Check out the video starring our old sound designer Tapio Liukkonen below.





Privacy Policy

By sending us your application, you give us permission to store your personal information and attachments.

We store all applications in a secure system. The applications are stored for two years, after which they are deleted. If you want your your information removed earlier, please contact us through our Contact form. Read more in our Privacy Policy.

segunda-feira, 23 de março de 2020

Grads In Games Awards 2020 - UCLan Nominees Short-Listed.

GREAT NEWS!

We're honoured to see our students and UCLan Games Design course shortlisted for the 'Grads in Games Awards'! Plus TT_Games are short-listed for their Industry Collaboration with UCLan Games and for employing many of our graduates.
Huge thanks to Arthur Parsons, Head of Design at TT_Games for his endless support and encouragement.
https://gradsingames.com/awards/







The UCLan student nominees include, Jakob MacDonald for the 'Student Game Award'.
Jakob is a graduate from UCLan Games Design and is currently studying for his MA and also working in UCLan's Innovation Lab in Danny Livingstone's team.
Jakob has released an App named 'BacteriAR' on iOS and Android. This Augmented Reality game has been developed for the NHS in collaboration with UCLan School of Medicine to raise awareness about the use of antibiotics.






















Another of our students, Simon Ashcroft, who is currently completing his MA, has also been nominated for the 'Student Hero Award' as he has inspired and rallied many of our games students to take part in several games jams and has formed an indie company which we hope to see develop and become successful. Simon won the award for creative excellence for work throughout 2019 given by The Great Northern Creative Expo.






























TT_Games are short-listed for the 'Graduate Employer Award' for the fact that in the last ten years, they have employed over 50 of our students.























Also the University of Central Lancashire and TT_Games, for the 'Industry Collaboration Award' 
Thanks TT_Games for all the opportunities you give to our games design students.
























It's great to see that all those people are shortlisted 😃 😃


https://gradsingames.com/news/the-grads-in-games-awards-shortlist-is-in/

The winners of the Grads in Games Awards will be announced on April 16th, on the evening of the GamesEd conference, at the National Videogame Museum in Sheffield.


https://gradsingames.com/news/the-grads-in-games-awards-judges-2020/




sábado, 21 de março de 2020

The Sinking City | Review


The Sinking City Review

Quick Facts:

  • Release date: 27 June 2019
  • Developer: Frogwares
  • Genres: Action-Adventure, Survival horror
  • Platforms: Nintendo Switch, Microsoft Windows, Xbox One, PS4


The Sinking City | Review




The Sherlock Holmes games' developer, frogwares has done a very good job this time. The Sinking City is a third-person detective adventure set in a fictional adaptation of 1920s New England, inspired by the works of influential (and, indeed, controversial) horror author H.P. Lovecraft. divers reveal an ancient cavern covered up underneath Oakmont loaded up with otherworldly statues of cosmic demons, and are driven mad by the discovery—a franticness that starts to spread through the city and awakens strange, vicious creatures the local people call wylebeasts. The game is divided between solving crimes and shooting beasts, despite the fact that the gulf in quality between each kind of play is quite wide.

The Sinking City places you in a detailed world loaded up with the incredible and absurd horrors befitting of any Lovecraftian story, yet gives a fresh however reverent take where others may have remained on the tracks laid about a century prior. So, while developer Frogwares' dig into Cthulhu legend has fantastic moments, the monotonous elements of this pulpy 1920s story can be the wrong kind of terrifying.



The Sinking City Review

The Sinking City starts solid. You'll soon find yourself on a beguiling whistle-stop voyage through Lovecraft's tall stories, investigating dammed caves for lost campaigns and managing with genealogy obsessed tyrants. Rather than insensitive map markers you often need to search out street corners yourself, setting pins and connecting the dots to unravel a wider mystery. 

Robert Throgmorton, one of the first people you meet who looks like an ape. Later you find out (which sounds really fucked up) that it's because his literal father went to Africa and literally had sex with a female gorilla. This seems to be inspired by the short story Facts Concerning The Late Arthur Jermyn And His Family, where a man went to Africa, produced kids with a "white ape of some unknown species, less shaggy than any recorded variety, and infinitely closer mankind" and consequently fucked up his whole heredity from that point onwards. Apparently, Lovecraft's skill as an author did not stretch out to nuance.



The Sinking City | Review

As one may anticipate from a Lovecraftian game, combat, discovery, monsters, macabre and otherworldly imagery, and the visions that impelled Reed down this path in the first place progressively take a toll on both his health and sanity. This results in some disturbing psychological scenes, illusions, and psychosis. It's a real hoot.

The characters you interact with, however, are intriguing and well-acted, and I was pleasantly surprised by how unique and thematically, suitable each person is written and performed. From mob bosses to cult leaders to crooked politicians and that's just the beginning, every interaction felt interesting and helped to fill out the lived-in feel of Oakmont. unfortunately, this shed a glaring spotlight on the shamelessly recycled character models. It's particularly noticeable that the majority of the dark men you actually speak to have the same cartoonish face (he was racist for damn sure, he once described black people as "semi-human"). I found this very distracting, particularly during some of the most shocking moments that otherwise do a passable job of depicting the racial tensions of the era.



The Sinking City | Review

the voice acting is strong and the detective gameplay is the best aspect of The Sinking City. The "Mind Palace" makes an appreciated come back from the Sherlock Holmes games and works well here when piecing together observations and giving you more details on the tough calls you'll have to make. The greater part of the actual detective gameplay comes down to finding clues around the environment and using different archives around the city, for example, police records, the library, city hall, and different others to either find specific people or locations.

There aren't any obvious waypoints to guide you along, you'll constantly rely on your map as you search for specific street names or locations, which to be frank is really tedious and time-consuming. This is especially true in the earlier part of the game when you're forced to tromp all over the map before you've unlocked fast-travel locations. Most games would have quest objectives radiate outward from a central location, however, The Sinking City attempts to show-off its diverse neighborhoods by sending you through every one of them in turn. This felt good at the beginning as I was surprised by the different cultures and immense neighborhood within the island.  Notwithstanding, this immediately turned irritating as I looked for alternate ways around the maze of overflowed streets. I was all the more eager to sit on the long loading screens during fast travel than having to frequently plot routes that required jumping in an out of boats, staying away from infested zones, and getting around a few blocked paths.



The Sinking City | Review



The Verdict

Overall, as much as I adore the story and atmosphere of The Sinking City, it certainly feels like a budget title at times. If you can get past the weird Lovecraftian bits, weak combat, harmless jank, tedious and time-consuming navigation, and enjoy compelling stories, exciting environments, memorable characters, and a solid detective experience that won't hold your hand and throw tough choices your way, you shouldn't pass up on it.










quinta-feira, 19 de março de 2020

Just Act Casual


2018 was the year of the skirmish game for us. We spent a lot of time playing 7TV, Doctor Who: Exterminate, and Mythic Battles: Pantheon, and even more time painting miniatures and building terrain for them. On the surface, Firefly Adventures: Brigands and Browncoats looks like another boxed skirmish game, but it really isn't -- at least, not entirely.

Like Firefly: the Game and Doctor Who: Time of the Daleks, Firefly Adventures shows that Gale Force 9 are masters at building engaging games around licensed properties, rather than simply slapping a licensed theme on an otherwise generic game design, and that they have a deep understanding and respect for the material the game is based on.

It's a cooperative game where every player plays a character from the Serenity crew, which should immediately appeal to fans of the television show. The game controls the bad guys using a simple but elegant AI that dictates what they do based on criteria such as where the closest player character is, or in some cases a pre-determined patrol route. This is interesting, but it is the game's two core concepts that really set it apart from other games of this type, and also makes playing it feel like an episode of the show.

The first of these is the idea that player characters switch back and forth between acting casual or acting heroic at various points in the game, sometimes by choice and sometimes not. A casual character can move freely about the board without attracting the attention of the bad guys, making it easier to sneak into buildings and even talk to the non-player characters. However, many actions such as attacking or breaking down doors require characters to act heroic, which attracts the attention of the bad guys, causing them to move and attack any heroic characters they can see. Each state is represented by a separate miniature, one in a casual pose and the other in a more action-packed one.


The other game mechanic that makes this game more interesting and thematic is the turn structure. Rather than just moving in turn, characters' movements are dictated by a time-based system, with different actions taking up specific amounts of time (called "moments" in the game). Each character has a counter that is moved along a track based on what actions they take, and the character at the back always takes the next turn. This is where the strategy and decision making gets really interesting, as you have to weigh the actions you want to take against how far along the time track you will move, and what characters will act before you get another turn.

The game also has a card and dice-based system to govern both breaking into buildings and talking to non-player characters. You draw a card on each attempt that gives you two choices of possible actions to take, some of which might be easier but force you to act heroic and attract the attention of the bad guys.

Game play is scenario driven, with different board setups and win conditions, which really makes it feel more like a role playing game with no game master than a tactical skirmish game. Tactics usually involve sneaking around trying to avoid a fight rather than all-out combat, and the goal is usually to escape the board with an objective instead of just defeating all opponents. There's even a campaign mode where you try to collect as much money and equipment as possible over several games.

One other thing I have to mention is the game's ingenious terrain, a series of small pre-built boxes designed to look like the converted shipping crates that make up so much of the background of the television show. The game box bottom itself is printed to look like a larger building. It's a clever way to introduce 3-D terrain, and also important for a game where staying out of the bad guys' line of sight is often the best strategy.

The only real complaint I have is that the rule book is poorly organized, making looking up rules somewhat difficult during play. As skirmish games go it's fairly simple, but there are always going to be times when you need to refer to the rules.

Rating: 4 (out of 5) A fun, innovative game that feels much more cinematic than most "move and shoot" games, only marred by a poorly organized rule book.

Suzy Cube Update: June 15, 2018

#SuzyCube #gamedev #indiedev #madewithunity @NoodlecakeGames @CanGamingExpo
This is it, folks! Our last Suzy Cube update before the June 19th release! That's only four days away!? ONLY FOUR DAYS AWAY!!!
Read more »

Suzy Cube, Available NOW!

#SuzyCube #gamedev #indiedev #madewithunity @NoodlecakeGames 
The wait is finally over! Suzy Cube is now available! I want to take this opportunity to extend my most sincere thanks to everyone who helped make this possible.
Read more »

segunda-feira, 16 de março de 2020

DE: Archon Bubbles And Vehicle Deployment

School's in session.  Listen or die!

Alright, I hope my crappy ass camera with Primsa edit made this a little viewable.  At least the table is the right size so things should be better in scale.

The point of this article is to show off a few tips here and there about deployment and about how to successfully wrap your powerful attack vehicles around your 6" Archon bubbles.  You would be surprised how easy it is to actually get your Archons into a good position so you can start utilizing these massive benefits.  While I completely get the frustration that certain players have that you can't use this aura while inside vehicles, or the fact that our Venoms are still stuck at a 5-man capacity, I'm here to tell you that everything is going to be OK.

It doesn't have to be this extreme.

First, I want to show off this deployment type.  It doesn't have to be exactly like this, and of course, this is a bare naked table with nothing on it, but I want to showcase the long and thin deployment.  Our vehicles are extremely thin and our threat range is extremely long.  Our most powerful weapons such as Dark Lances and Dissies both have 36" range and we have obscene movement on all of our vehicles.  With a 14" move on the Ravager, this gives us a combined threat range of 50" base without any Obsidian Rose or Flayed Skull buffs.

When you deploy, depending on where you set up and where your opponents set up, you will almost always have the ability to nullify a lot of their firepower if you deploy on the board's edge.  In Pitched Battles such as this one, deploying on the edge can give you some serious advantage when it comes to outranging their most powerful weapons.  Remember, the total vertical length of the table is 48", and distances will only increase once we start getting into diagnols.  Whenever I get to a table and look at the terrain, I go full rainman for what my opponent is fielding and where he puts them down so I can deny his every advantage.

Also, please note that the Archon was able to get out of the Raider and move 3"+8" for 11" total movement on the disembark.  Look how far he's able to make it up to the table when a Raider deployed behind the Ravagers in the middle/right of the table.  This is without him Advancing, so you can just imagine how well Dark Eldar can move on foot compared to others.  Learn this, remember this, and don't be afraid to Advance for some extra range just so you can get his bubble into play.  With enough experience, you will be able to move him first after doing a quick measure of your furthest vehicle, so you know that if you move that, everything close will be in range to move towards your Archon's buff.  Don't worry, this will come more natural the more you play.

Taste the salt.

Take a look at this picture here.  My friend is measuring distance for Hellblaster units behind his Land Raider.  The upset look on his face is when he realizes that I parked 37" away from his Plasma Incinerators.  Why does this upset him?  Because even with a 6" move and 30" range, no matter what he does, he will not be able to engage me with those guns.  This right here is what every experienced Dark Eldar player does since the old days of Night Shields (-6" to opponent's range), and why this is an exceptionally important skill for all new generals to learn.  The best form of denying damage is by giving them no chance to deal damage at all.  It sounds almost like a joke at first, but I'm absolutely serious when it comes to understanding your opponents' most lethal weapons, the ones capable of destroying your vehicles, and then countering them with attention to range detail (anti-threat).

Measure twice, move once, that's the rule.  The same could be said about my Razorwings on the opposite sides of the table.  Aside from his Land Raider, there was nothing in his entire army that had the range to reach them.  I absolutely cannot stress this enough:  I don't care if you have to measure every single gun (within reason) from the other guy's army, ask them the weapon ranges (you will learn in time) so you can deny damage while planning to counter-attack on your turn.  This is why movement, weapon range, and thus effective shooting threat range is so important.  It's so you know how you can inflict the maximum amount of damage while taking little to no damage in return (by outranging, by denying LoS, or by gaining cover).  That's pretty much a mini-game in itself for Dark Eldar generals.

Now you see me..

Another deployment trick I like to do is isolate pockets of fire and line of sight.  I purposely pulled some tissues up to block the sail, but I wanted to show you the difference between deploying wider vs. narrow.  It's extremely important for Dark Eldar players to examine the terrain on the table in relation to their greatest threats.  Directly in front of the tissue box (immediate left of the Raider) is a unit of Devastators at ground level behind cover.  In this first picture, the Devastators can draw onto the Prow and the Aft of the Raider, just catching the rear sail.  It's important for you to analyze at all times exactly why you're seeking shelter and from what weapon specifically.  If there were bolters on the other side of this tissue box I might not care as much.

Now you don't.

When you straighten the Raider out, he can no longer see you at all unless he moves, and even then, only a few guns will be able to draw Line of Sight.  This is also hugely important for Dark Eldar players:  Force your opponents to MOVE their heavy weapons.  Unless they have some amazing rule that allows them to stabilize their weapons, they will suffer an aiming penalty.  We can move and fire most of our heaviest weapons for free for a reason, and that is a HUGE boon to our army compared to many others.  Not even our Eldar cousins have this luxury, and this should not be forgotten nor underestimated.

Look at that range!

Ignore the Dark Lance from the Ravager for a second and just look at how long 6" actually is.  For your reference, the Raider above the Archon in the middle is within 6" and so is the Raider on the bottom.  The only thing that is not in range is the Raider on the lower left.  Keep in mind that Raiders and Ravagers have the Hovering rule; which lets you measure the distance to and from the model's hull for the purposes of the bubble.  You don't count the gun (although some people argue against this), you only count the gun when you shoot, but since all of our vehicles are a mile long, you can get quite a bit of range if you fly your vehicles in a certain way.  You can literally fly them backwards if you want because 8th Ed. is designed to be.. immersive and engaging?

If your opponent ever gives you shit about Ravager's gun placement, show him this:

Please turn to Pg. 57 of your Codex for maximum salt.

And yes, I even bookmarked that shit for you (pg.57).  It's from your book and it's fluffy.  In case you're wondering, a Raider is about ~7" long from Prow to Aft depending on if you're counting the rear sail or not.  This allows you to be in bubble range and extend your weapon range out pretty long distances while still getting the benefits from the Archon's re-rolls.  Realistically, you can pull off some pretty ridiculous bubbles such as this one.

Look at everything in the army that gets Living Muse!

I literally fat-stacked my entire army into the range of the bubble except for that one Raider on the bottom left of the screen.  Oh, and that stupid Ravager that's still pointing his gun at the Archon threatening to kill him.

Real game example.

Here is another example of what this looks like in an actual game.  The red circle is the Living Muse and the yellow circle is another Archon.  At this point, all my Dissies are in range of the 6" of the Living Muse and only those two Raiders at the top of the picture are out (but within range of the other Archon).  When you have this much speed and maneuverability, you can pretty much do anything.  For the Razorwings especially, once you make this convergence on the first turn to benefit from Living Muse, they will fly away from the rest of the game pretty much.  That's fine really because the first turn when you converge should be the turn where you inflict the most damage.  This is especially true with flyers because you'll probably never get a second chance.  Your first turn should be your greatest opportunity to inflict a massive Alpha Strike with a shooty list.

Counter-deploy against cheeky assaults.

The last picture I want to show you guys is some flyer hacks and defensive deployment shenanigans used against those pesky alpha assault armies.  Some important numbers in here depending on who you're fighting.  Assuming that we're playing Pitched again (every mission/deployment is different), we're going to turtle up into the corner like this.  The reason for this is to outrange as many of their guns as possible on the opposite side of the table.  Next, we're going to concave our fighters around our ships as much as possible.  You do it just enough so that the distance from your closest Raider is outside max possible charge distance (12.1"), and then you give yourself some more distance with the Razorwings.  This pushes their deployment of 9" out further from your vehicles, making the only targets they can realistically charge the fighters.

If they don't have Fly, like in the case of Genestealers, they're screwed.  Against Flyrants or Blood Angels, you push out your Fighters more so even with pile-in and consolidate (7.1" total), they can't reach your Raiders.  If they do commit, make sure you punish the hell out of them.  What your opponents often don't realize is that closing in on all those Blasters and Poison shots is actually beneficial for you.  Don't forget that in massive counter-attacks against over-extended foes, it's almost always worthwhile to disembark with your Warriors and unload on them with Archon buffs active.

domingo, 15 de março de 2020

Captain America: Super Soldier

Captain America: Super Soldier


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 Captain America: Super Soldier



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quinta-feira, 5 de março de 2020

Keeping Up With KeeperRL: Alpha 28 Released, Improves Mod Support


It has been a while since we last spoke of KeeperRL. The hybrid blend of dungeon building sim with roguelike features seems to be doing rather well, with a growing community and regular progress updates. The latest alpha has just been released, and this time it has a flavor for modding.

Aside from the regular bugfixing and gameplay improvements, this build adds upgraded mod support and an in-game downloader for community content. As with most roguelikes, the developers seem to have realized customization is key to maintain community engagement, a very positive assessment in our regard. You can read the full changelog here.

For those who are not reminded, KeeperRL comes in two versions: a gratis package with plain ASCII graphics and no sound, and a commercial package including pixel art graphics and soundtrack, available for 12.99 EUR on a variety of digital stores. The program code is entirely Free Software, licensed under the GPLv3.

Code license: GPLv3
Assets license: Proprietary (commercial version), CC-BY-NC-SA 4.0 (gratis version)

Thinking About Game Design

I found this excellent graph in @joebaxterwebb's site. It's a synthetic and great game design lesson to think before gaming development. You can read the complete article HERE.

Sure I'll use in my game designing classes next semester. =)



Thanks, Joe for this great content.

#GoGamers

SIEGE 2019



Dr. Chao Mei presenting at SIEGE Kennesaw campus for the College Fair.  Mona and Joy running KSU exhibitor booth.  Check out more information about SIEGE 2019 program here.

quarta-feira, 4 de março de 2020

The Night Side Of London By J. Ewing Ritchie

The Night Side of London by J. Ewing Ritchie

A LITTLE CATCHING UP MAY BE IN ORDER



I decided that it might be helpful to go over some of what goes on in the background as it may help shed a light on the next post of 'THE STATE OF DFG AS A BUSINESS AND WHERE TO GO', as well as provide some insight on where the hell has Mark been and why I have made some of the decisions I will talk about in the next post, or two or three…..

Some have asked if DFG is still in business, yes we are, and what you see available on the store is in stock and ready to ship. We did pull out of the supply chain late last year, which I will go over in this post and the next couple of posts. 

Some have said, that I should have kept my customers in the loop and posted about the good and the bad.
Yes, he's right... Hopefully the next few posts will help shed some light on that aspect.


What has happened since WGF closed its retail side. The last 2 years have been packed with educational opportunities.
 

Old news with some insight:

WGF shutters it sales end, I take over distribution, while this is in progress there were some talks with a company about taking over the line, this did not come to fruition. We simply ran out of time as the product needed to be in a new home before WGF closed out its US warehouse. There is some time spent setting up the infrastructure, warehouse, etc. Setting up Website interfaces for wholesale ordering, which was pretty much a waste of time as most wholesalers/Retailers would much prefer to send an order in, in whatever format their system kicks out.


Once the dust settled a bit. I started tracking sales closely, place a restock order for some products that are running very low and wait for the restock…and wait…. Eventually they arrive with a couple of new releases that I know will not have much of an effect on the bottom line or excitement. The molds had already been cut and it was a good test for a rather lackluster release to see what that looked like. This was an important test for me, I knew it was going to be a soft release and I knew that I had to plan for such releases to happen now and then. Its not that I wanted them to fail, I just knew they would not be big hits, as did the supply chain. This would give me a base line and let me know what was at risk form an investment standpoint if a release just did not take, I will just say, its not pretty and leave it at that….


Exploring possibilities:
Sufficed to say, there have been a LOT of false starts, exploring possibilities that eventually come to a decision not to peruse the opportunity This is often not anyone's fault, just two parties feeling out the opportunities and seeing if there is a way to make something happen. In the end it comes down to a dollars and cents business decision. Most of the time one party or both is simply not in the position at that moment to monopolize on the opportunity. Some explorations are covered by NDA and even those that are not, I will not be going into details about who and what, etc.

Between the time I took over distribution and now, I have explored with various entities many possible business opportunities, some of these took days, some, months. It just depended on where the conversation took us and what possibilities were on the table.
I am quick to 'pick up the phone' and chat with anyone about possibilities I am also quick to get down to remuneration, although this aspect often takes some time to work out details. End of the day, everyone involved needs to be compensated in one way or another.

Then we come to 2017:
I finalize a few files for production (StuG tank, Shadokesh and Ferals) and start exploring other manufacturing avenues… (more on why later) Finding a proper manufacture takes a great deal of time a load of back and forth and some minor testing to at least make sure each possibility is viable from a cost and quality standpoint.

That damn bottom line:
I had one last the opportunity to explore a partnership possibility with a very nice, energetic and competent individual, that honestly would have been a breath of fresh air. 
Still being in distribution, I had reservations about the profit margins and the ability to provide a fair return to the partner. Entering into that kind of arrangement needs to be good for everyone involved and I could not see a way to guarantee that individual a fair return on investment, so I thought it best not to proceed with that avenue.

I already knew that things had stalled a long time ago but looking at this from strictly a bottom line perspective after exploring the partnership possibility, the margin concerns, now brought into full view, cemented the path forward. I decided late in the year to remove my products form distribution, as I could not see a way to release new products at reasonable price to my customers and still satisfy the supply chain discounts. This was a rather painful decision as it meant leaving behind long standing relationships to try and forge a path forward.

When it comes to many of my retail customers, I have known many of these individuals for quite a while, corresponding with them and sending out marketing packets for releases, teasing products and sending out samples for review, etc. Some of the direct retailer contacts were the best experiences I have had…. They have all been very good to me and if I had the ability to do so and not drop into the red, I would still be selling to them. Having said that, I would not be talking so openly right now either, I understand promises, expectations and statements need to be tethered as you are in a business relationship that is mutually beneficial and that setting them up for failure you are setting yourself up as well.

Add the normal life things, a home remodel performed on the cheap by yours truly and other such things and the year slipped on by before I had a chance to say hello to it.